It is surprising that despite the domination of Italian cuisine in Europe, Italian exporters of food producers are having difficulty in entering into international markets. As a consequence between 2008 and 2014 over a fifth of small to medium size firms have gone into liquidation. What is more extraordinary is that prosecco producers who have overtaken champagne sales in Europe still do not have a coordinated marketing policy, in the way French Bordeaux wine does. This has made Italian food producers ripe for acquisition by Asian corporates. As a firm we have had some experience of the Chinese acquisitions in the Italy food market. Bright Food a Chinese large corporate acquired control of Weetabix in the UK and recently acquired Filippo Berio Olive Oil, Italy's largest olive oil producer. More deals are likely in the near future.