This month CES, one of the biggest tech shows of the year, was held in Las Vegas. The most noticeable trend is in respect of connected products and in particular connected house products. It has become apparent that in the next few years all appliances will be able to connect to the internet.

The likely result is that a number of small internet connected objects will be transferring a small amount of data over the internet. As already seen with the so-called “smart” televisions where data relating to personal preferences of individuals watching tv programmes are sent to manufacturers, the new technology imposes a new challenge on the privacy front.

Private and even sensitive information relating to food consumption and health, personal habits and preferences and even religious orientation or belief is what can be collected and transferred through such devices.

This poses a serious question: is the Data Protection Act 1998 together with the existing European legal framework and the forthcoming EU General Data Protection Regulation sufficient to deal satisfactorily with this type of innovation? The question is more than legitimate given that changes in law occur at a notoriously different pace to changes in real life, particularly as regards to fast developing technology.