Finally the new and long expected watch has arrived. You can now check the time, check in a hotel, keep health-track, message, pay, send and receive a picture, tweet, post and book an airline ticket via an Apple Watch. Timekeeping has become a new concept and it is extremely interesting to note that it is not substantially different from the concept of timekeeping expressed in and around the year 400 A.C.:
It is in you, O mind of mine, that I measure the periods of time. Do not shout me down that it exists [objectively]; do not overwhelm yourself with the turbulent flood of your impressions. In you, as I have said, I measure the periods of time. I measure as time present the impression that things make on you as they pass by and what remains after they have passed by -- I do not measure the things themselves which have passed by and left their impression on you. This is what I measure when I measure periods of time. Either, then, these are the periods of time or else I do not measure time at all. [St. Augustine Confessions - Book Eleven - 36]
The countdown is on for the Apple Watch release date, which has officially been set for April 24 with pre-orders beginning on April 10, timely details that the company announced at its event today. Its over a month away, but the pinned-down launch date gives you time to save up for the widened Apple Watch price range that goes well beyond the initial, vague "starting at $349" tag. It's a lot more expensive in most cases. It'll range from $349 (£299) and $399 (£339) depending on the size, all the way up to $10,000 (£8,000) for the 18-karat gold edition. Ouch.