Whichever famous brand will apply for the space to be left free by TDK, its advertising will have to be done in compliance with the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code). Any such advert shall in addition comply with the Consumer Protection from Unfair Trading Regulations 2008, whose implications are that it cannot mislead or harass consumers; it cannot contain false or deceptive messages; it cannot leave out important information; it cannot use aggressive sales techniques.
Monkey was sad to see that the lights are about to go out on TDK’s neon billboard in London’s Piccadilly Circus, which has been part of the capital’s life for a quarter of a century. Some 2 million people pass the 101.3 sq m screen every day, according to Wildstone Consultancy, which is selling the ad space. Wildstone chief executive Damian Cox said: “We are incredibly excited about finding a new brand for this screen at the heart of Piccadilly Lights, one of the most famous advertising sites on the planet. While it feels like the end of an era to see TDK leave the site, we expect a number of world famous brands will jump at the opportunity to claim the site as their own, possibly for decades to come.”