Effective anti-counterfeiting strategy consists of working with UK Border Force, criminal proceedings brought by either the police or Trading Standards and civil proceedings. In relation to civil proceedings cases can, and often do, conclude at a fairly early stage, as a result of negotiated settlement, or where the infringer refuses to co-operate, via an application for default or summary judgment.
Creating product identification is the first step in setting up an effective anti-counterfeiting strategy. Ferragamo has just announced the introduction of microchips in shoes and bags.
Whilst watermarks, coded strips or tags do not pose particular problems, as they are passive means of identifying the authenticity of products, microchips may be more problematic, if these microchips emit a signal that is capable of being tracked by the supplier. This clearly gives rise to privacy issues.
Ferragamo assures that the device can only be tracked at 4 centimetres distance.
Would other brands using the same device give the same assurance?
In the future your new shoes or bags won’t just come with smart buckles, bows or tassels, but with hidden microchips hidden inside. Footwear will conceal this smart device in the heel, while leather bags will hide chips discreetly within their lining. Rather importantly, the chips are discreetly invisible, cannot be imitated, and cannot be tracked (they can only be read at a distance of 4cm or less).