Is the reality TV show " The Apprentice" portrayal of what it takes to succeed in business real or even accurate? We advise businesses on their new venture projects and the qualities which come through are knowing where you are going (you can't achieve success unless you can describe it), regularly measuring how you doing (cost and profit), a group of collaborative people with you and a vision. It is difficult to see where alpha male business philosophy ( aggression + sales = success) fits in with this.