Topshop has been successfully sued for using Rhianna's image on T-shirt without her consent. She claimed that the use of the image was damaging to her brand/goodwill. In the UK we have no protection of image rights. The copyright in a photograph belongs to photographer. Rhianna's case was that people buying the T-shirt might have thought that she was endorsing a Topshop garment but this was not the case. Topshop was implying to the public a false connection between Rhianna and their T-shirt. This was the English civil law claim of "passing off". Rhianna successfully showed that Topshop was passing off the T-Shirt as endorsed by her.