Whichever famous brand will apply for the space to be left free by TDK, its advertising will have to be done in compliance with the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code). Any such advert shall in addition comply with the Consumer Protection from Unfair Trading Regulations 2008, whose implications are that it cannot mislead or harass consumers; it cannot contain false or deceptive messages; it cannot leave out important information; it cannot use aggressive sales techniques.