Apparently, the two main reasons given as to why Professor Stephen Hawking wants this trademark, is to prevent any exploitation of his name on inappropriate products, and for charitable and educational purposes. Professor Hawking's image has already appeared on t-shirts, including phrases such as "The Hawking Dead" and "Nerds with Attitude: Some thugs just want to watch the world learn", as well as aprons, mugs, and mouse pads.

Primarily, the trademark is for 'charitable purposes', which could enable Prof. Hawking to set up his own foundation dedicated to motor-neurone disease. If successful, Prof. Hawking can decide how his name is used on goods, from postcards to educational books, according to the official application document.

While Prof. Hawking's legacy has been continually praised over the past decades for his contribution to science, his recent exposure in the media's limelight could have triggered the trademarking of his name. In 2012, Stephen Hawking made his first appearance on the U.S. hit sitcom 'Big Bang Theory', and in 2014,'The Theory of Everything', a biopic based on his early life.

Trade mark mania is a hot topic. Alongside Prof. Hawking, many other have trademarked famous names, such as J.K. Rowling, the author of the Harry Potter series, who registered several trade marks for characters named in the book series. Also, Beyoncé Knowles-Carter and Jay Z applied for a trademark on their daughter's name, Blue Ivy Carter, back in 2012.