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Con le elezioni all'orizzonte e gli effetti della Brexit il mercato immobiliare di Londra ha rallentato la sua corsa frenetica. Per invogliare gli acquirenti, molti nuovi complessi immobiiari vengono offerti con dei "benefit" aggiuntivi, come auto elettriche, pagamento di stamp duty, impianti sonos e ipads.
I costruttori negano la crisi del mercato e sostengono che gli incentivi servono solo per dare un motivo in piu' per acquistare e far concentrare i potenziali acquirenti sugli aspetti postivi dell'acquisto piuttosto che sulle ragioni per temporeggiare e non acquistare.
London estate agents have begun to offer free cars worth £18,000, stamp duty subsidies of £150,000, plus free iPads and Sonos sound systems to kickstart sales in the capital’s increasingly moribund property market. The once super-hot central London market has turned into a “burnt-out core” according to buying agents Garrington Property Finders, prompting developers to offer ever greater incentives to lure buyers. At one development in Muswell Hill, sales agents said this week they would be giving away a Renault Zoe electric car to every house buyer. They would also pay stamp duty on the £1.99m homes, at £153,000. Director Tim Jackson said: “There is a lot of nervousness out there with the election and Brexit, and buyers are looking for excuses not to buy. We’re giving them reasons to buy.”
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